MySpace is all-in-one for Social networking. Here, you can share all kind of Medias like image, video, and voice everything, with your friends using the same account, in MySpace. Only knowing copy and pasting of HTML code, anyone can easily edit his profile. You can easily make you own friend list including a default friend, Tom Andersen. MySpace TV helps you to share your home made video with your old friends. If your video is a hot one in a particular category like sport, entertainment or travel then it’ll gets a good publicity. MySpace is also available in different language like Chinese, Japanese and French.

Love it or hate it, Orkut is India’s most popular Social network. Apart form India; Brazilians are most affectionate with Orkut to get their buddies. The name Orkut is coming from a Turkish Technologist’s name. He is Orkut Buyukkokten and he is employed by Google in 2004. With the help of the bulk Asian and Brazilian fans, Orkut is now a big player in Social networking market. It is now a nearest competitor of MySpace and Facebook. Orkut’s technical environment is very friendly for the beginners. The Orkut’s members get a good number of fans, who want to be famous as a bloggers. The youngsters are using their laptops to open an account in Gmail.com and getting the Orkut membership very easily for quick popularity.

To find your college friend, the best Social networking site is Facebook. A valid college or University email ID is necessary to get a Facebook account. In this way, the site obtain more than 28 millions membership from different higher educational instituted around the world. After this achievement, the site also invites high schools and junior colleges in their institution list. In India, the students from the top educational instituted, like IIMs and IITs are members of Facebook. So, overall good brains are sharing their thoughts and views. Exploring the site is also informative for the gust visitors, who are not a member of Facebook.

In all cases, the basic Idea is same and it is the sharing the memories and living in touch of friendship. Highlighting yourself is not the only cause to become a member of a social networking website. Exchanging the views and thoughts, we can ensure a better communication. Next time, when someone sends you an invitation in your inbox to become a member of his Facebook or MySpace group, don’t delete the massage. After all, man is a social animal and he wants his friend in the space also.

Time is very essential. The easier User Interface (UI) a site offers to shoppers, the chance becomes brighter for a sell. Use of online shopping is increasing at a great pace all over the world. People can buy the products from the domestic vendors as well as from the international sellers . Internet indeed is the future market place. Various marketing services companies are working day and night to promote the habit of online shopping among the urban people. The European media said that online buying had reached US$38.2bn in the fourth quarter of 2002 among the Europeans only. Online Holiday Shopping and gift shopping all are most popular among the customers. This also gives the opportunity to the sellers to reach to more number of buyers. This Online Shopping technology is more profitable than the normal offline Shopping. This generates a lot of home based jobs for the jobless’. But there are some certain rules for Safe Online Shopping and Consumers are advised by the expert to follow those rules. Online Educational Courses are also available in the net for both the buyers and the sellers also. If everyone follows these rules then online marketing will be a majestic success.

Compared to any other portals, the internet is growing big. With the increasing number of ‘Netizens’, this market is one of the most happening industry with a lot of expectation. A good communication skill is an absolute requirement of this shining industry. Your aim is to create demand in the peoples mind for using the product. As for example your imagination come to alive when you are advertising for a Color multimedia phone. ‘I wish I had a color multimedia phone’ that you have to generate in the buy’s mind. The challenges you have to catch the eye of the largest target audience and convey the essential aspects of the product or services. There are many mobile users who don’t know how to use various function of a sophisticated phone set, may be his or her network is not able to provide those services. Without knowing those element a buyer buy a phone only because of its advertisement that come in much polished way.

The Internet marketing is a Mecca of creative people, who love challenges. In this arena you get a selected audience, intellectuals to sale your client’s product. To give a productive result to your client you need a hard work and dedication like any other jobs. You should take care of your client’s interest with your efficient performance in the entire job. There has to be flair marketing strategies and good customer relationship. Apart from that not but least you need some X factor i.e. a reflection of your personality in your works. It is not an easy game or you can say a cup of tea for very one. You must require a sound knowledge of relationship management to achieve the goal. Over all, if you have the energy and zest and ability to excel then the sky could well be the limit for you. Basically there is no constrained to judge your potential and skills. The advertising also means media assimilability and it can be occurs in a small town also. What is ‘IN’ and what is out you have to checkout. Particular profile of an individual or a organization is not important success. Of course “The old is gold”. If you have the better experience you can show it.

I’ve been testing the Google pay per click advertising system for a while, with much success. These tips will help you create ads that generate higher click through rates, and lower cost per click.

1. Target The Right Audience

Target the right audience by selecting the language and countries that you want to target. For example, I exclude all countries where English is not understood by a large percentage of the population.

2. Refine Your Keywords

Use square brackets “[…]” around your keyword/s.

For example:

[google]
[google adwords]

Your ad will only show when the search is for the exact keyword phrase you have included within the brackets.

The ad will not show for searches that include other keywords. In our example, this would be for searches such as “google search,” or “google news.”

3. Test Multiple Ads Simultaneously

Always test 2 (or more) ads simultaneously. This is what is known in the print industry as an A/B split test.

Find out which one produces the higher click through ratio. Then replace the weaker performing ad with a new one.

Continue this process in your never-ending quest to get the highest click through ratio possible.

4. Track The Return-On-Investment Of Each Ad

Google tracks the click through ratio of each ad. But it doesn’t track the conversion ratio.

Use a special tracking link in each ad to track its conversion ratio. For example, you could attach each ad with an affiliate tracking system link. Make sure each ad produces a return-on-investment.

5. Include Targeted Keywords In Your Ad

Include the targeted keywords in the headline and the description of the ad. Google will highlight searched keywords in bold in the ad.

When people scan search results, they look for the keywords they have entered. Searched keywords highlighted in bold certainly help to catch the user’s attention. For this reason, ads with searched keywords usually perform better than ones without.

6. Sell The Benefits

Spell out one or more major benefit in your ad. For example, make more money, stay younger looking, lose weight, get healthier, live happier, etc.

7. Include Attention Grabbing Words In Your Ad

Start your headline with an attention grabbing word. For example, “Free:, New:, Sale:, etc.” Make sure you stay within Google’s editorial guidelines.

8. Use Words That Provoke Emotion & Enthusiasm

Use power words or call-to-action phrases that provoke emotion, enthusiasm and a response.

Here are some examples of power words:

free, cheap, sale, special offer, time limited offer, tricks, you, tips, enhance, discover, fact, learn, at last, free shipping, etc.

Here are some examples of call-to-action phrases:

* Buy Today - Save 50%
* Download Free Trial Now
* Sale Ends Tomorrow

Make sure the phrase specific to your business, otherwise Google may reject the phrase.

9. Sell Your USP (Unique Selling Proposition)

What makes your product or service better, or different, from the competition? Spell them out in your ad.

For example, one of Amazon.com’s first taglines was “Earth’s Biggest Bookstore.” That’s a powerful USP!

10. Link To Relevant Landing Pages

If an ad is for a specific product or service, create a landing page for the ad. Include relevant and useful information to convert the customer. Generally, a well designed landing page will almost always convert more visitors than if you simply sent the visitor to the home page.

11. Remove Common Words

Remove common words, such as “a, an, in, on, it, of, etc.” Remove every word that does not absolutely need to be in the ad. Make every word count.

12. Deter Freebie Hunters

Deter freebie hunters by including the price of the product or service at the end of the ad. This will improve your overall conversion ratio and lower your average customer acquisition cost.

This may reduce your click through ratio, but that’s OK. After all, you’re not trying to target every body, only potential customers. In most cases, freebie hunters will never become paying customers.

Conclusion

Remember that advertising is a never-ending series of tests. Always track your ads. Never stop testing different keywords and ads to improve your conversion ratio and lower your customer acquisition cost.

Advertising in the Google AdWords advertising system works. It may not necessarily produce as many visitors as Overture, but the click through cost is usually lower.

Master the art of advertising in Google, and you could outsmart the competitor who’s always outbidding you in Overture. ;o)

About The Author: Michael Wong is the editor of GoDefy.com - the world’s first online marketing comparison shopping search engine and Mike’s Marketing Tools. Michael is also the author of the leading Search Engine Optimization Guide and numerous marketing tips.

1. Trademarked Keywords In Domain Names

If you’re thinking of registering a domain name that includes a trademarked keyword, think again.

Using someone else’s trademark to attract customers is illegal. It violates federal trademark law, which prohibits the use of someone else’s trademark, if it causes a “likelihood of confusion” among consumers.

Take Yahoo for example. They objected to 37 registered domains, including AtlantaYahoo.com, DCYahoo.com, Jahu.com and Yhu.com. Read the full story.

2. Trademarked Keywords In META Tags

It’s not necessarily illegal to use trademarked keywords in your META tags. But you could get sued, and people have.

It all depends on why and how you are using the trademarked keywords. If you used the keywords in what is deemed a deceptive manner, then you’re likely to lose your case.

However, there has been one instance of a defendant who proved to the judge that she had a legitimate reason to use the trademarked keyword. Read the full story.

Here’s a short story to illustrate the seriousness of using trademarked keywords in META tags.

I had a client who included the trademarked brand name of a competing product in one of his web pages.

One day, he received a letter from the lawyer acting on behalf of the trademark owner in question.

The letter stated:

“Use of [trademarked term] constitutes federal false advertising, trademark infringements, state unfair competition and is deliberately designed to trade on [trademarked term] reputation and goodwill. Placing the term, [trademarked term], in the keywords and META tags of your site inappropriately and unlawfully draws Internet users to your site.”

They threatened to sue, unless my client removed the trademarked terms from the META tags. Naturally, we obliged! ;o)

What was surprising was that we could use the trademarked terms in the visible page body. So we kept the trademarked keywords in the page body.

3. Pagejacking

Pagejacking is copying someone else’s web page and submitting it to the search engines as your own, in hopes of getting high rankings. Quite often pagejacking also involves page cloaking.

Pagejacking is no more than stealing copyrighted content. It beats me why people would be so dumb as to try this technique. Don’t try it. You will be caught sooner or later.

4. Deep Linking

Deep linking is the practice of providing a link directly to specific content on a web site’s sub-page, instead of linking to its home page.

On July 5, 2002, the Bailiff’s Court of Copenhagen ruled in favor of the Danish Newspaper Publishers Association, which claimed that Danish company Newsbooster violated copyright laws by “deep linking” to newspaper articles on some Danish newspapers’ web sites.

The argument is that in bypassing the newspapers’ home pages, Newsbooster links deprive them of advertising revenue. Further, they asserted that Newsbooster is in direct competition with newspapers. Read the full story.

7. Deep Linking Without Permission

If a site you are linking to has stated that linking is prohibited, or requires permission first, then don’t link to them. If you do, you’re asking for trouble.

6. Trademarked Keyword Advertising

Thinking of bidding for competing trademarked keywords in search engines? Think again!

In January 1999, Estee Lauder sued iBeauty and Excite@Home, saying its trademarks were violated when iBeauty’s ads were presented during searches for Estee Lauder trademarked keywords.

When a person searched Excite@Home’s search engine for “Clinique,” they were presented with a banner ad for iBeauty. In addition, the search returned a list of related web sites, including iBeauty.com.

In August, 2000, iBeauty decided to voluntarily remove the trademarked keywords from its list. Read the full story.

7. Deep Linking Within A Frame

If you link to another site’s content by displaying it within a FRAME on your site, and your ad in another FRAME, you’re walking on thin ice.

What you’re basically doing is “stealing” other people’s content to generate advertising revenue. I would recommend staying clear of this practice.

Conclusion

Take care with the marketing techniques you use. If you think a technique can be construed as illegal, search the internet for possible legal cases on the technique. If you can’t find any, then it’s a good chance that the technique in question is worth pursuing.

You may also like to read my article, “Ten Controversial Search Engine Optimization Techniques.” In this article I discuss ten controversial search engine optimization techniques that should be used with caution, or even avoided altogether.

About The Author: Michael Wong is the editor of GoDefy.com - the world’s first online marketing comparison shopping search engine and Mike’s Marketing Tools. Michael is also the author of the leading Search Engine Optimization Guide and numerous marketing tips.