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Archive for the ‘Online Sales Lead Generation’ Category

SOCIAL NETWORKING ON THE NET

Thursday, August 30th, 2007

Social networking sites make possible to find your old pals in the internet. People from different parts of the globe are using those sites to keep relation with old fellows from their childhood. New friends are also obtainable in the social websites. Some of the Social networking sites are to be found among the top 100 Websites in the world. MySpace is one of the biggest storage of data regarding friends’ information, powered by Cisco. It was initiated in 2003, by two American friends, Chris DeWolfe and Tom Andersen. In 2005, it became a US$580 million company and owned by Rupert Murdoch’s News Corporation.

MySpace is all-in-one for Social networking. Here, you can share all kind of Medias like image, video, and voice everything, with your friends using the same account, in MySpace. Only knowing copy and pasting of HTML code, anyone can easily edit his profile. You can easily make you own friend list including a default friend, Tom Andersen. MySpace TV helps you to share your home made video with your old friends. If your video is a hot one in a particular category like sport, entertainment or travel then it’ll gets a good publicity. MySpace is also available in different language like Chinese, Japanese and French.

Love it or hate it, Orkut is India’s most popular Social network. Apart form India; Brazilians are most affectionate with Orkut to get their buddies. The name Orkut is coming from a Turkish Technologist’s name. He is Orkut Buyukkokten and he is employed by Google in 2004. With the help of the bulk Asian and Brazilian fans, Orkut is now a big player in Social networking market. It is now a nearest competitor of MySpace and Facebook. Orkut’s technical environment is very friendly for the beginners. The Orkut’s members get a good number of fans, who want to be famous as a bloggers. The youngsters are using their laptops to open an account in Gmail.com and getting the Orkut membership very easily for quick popularity.

To find your college friend, the best Social networking site is Facebook. A valid college or University email ID is necessary to get a Facebook account. In this way, the site obtain more than 28 millions membership from different higher educational instituted around the world. After this achievement, the site also invites high schools and junior colleges in their institution list. In India, the students from the top educational instituted, like IIMs and IITs are members of Facebook. So, overall good brains are sharing their thoughts and views. Exploring the site is also informative for the gust visitors, who are not a member of Facebook.

In all cases, the basic Idea is same and it is the sharing the memories and living in touch of friendship. Highlighting yourself is not the only cause to become a member of a social networking website. Exchanging the views and thoughts, we can ensure a better communication. Next time, when someone sends you an invitation in your inbox to become a member of his Facebook or MySpace group, don’t delete the massage. After all, man is a social animal and he wants his friend in the space also.

Consumer Behaviour - Improve Your Online Marketing Strategy

Thursday, July 12th, 2007

Web marketers are always thinking about their Consumer’s behavior. They have to learn a lot of things. It is not necessary that only the high income groups are the bigger online shoppers. Often we notice that, someone from the average income group may spend more than a high person from the high income group. Married Web surfers spend more than any individual or unmarried web surfers. It is usual. Because, they have more demands than a single . A single people can freely spend their time on the Net and watch more and more Pages, without being attracted by any particular ad.
It was found in an online survey that the individual web surfers spend more then 70% of the time spent by the married persons and they visited more than 113 pages more in a month. They use it when they are at home or in their work at office. So as a Web marketeer you should have a proper understanding of the Target Market and your Consumers’ behavior too. Who is ready to do an online purchase? What is their preferrence - what do they want-how do they want? These questions are very important for any kind of online marketing. There is another fact to remember that more pages viewers browse, less is the conversion rate. If you are building and hosting your website for any kind of E-commerce Solutions, then it is essential to make the site so that your products are forused and easily visible to the target group. The target group is always confident about placing orders over the Internet. They never hesitate like others. But few online shoppers want to kill time un-necessarily to buy their requisite products.

Time is very essential. The easier User Interface (UI) a site offers to shoppers, the chance becomes brighter for a sell. Use of online shopping is increasing at a great pace all over the world. People can buy the products from the domestic vendors as well as from the international sellers . Internet indeed is the future market place. Various marketing services companies are working day and night to promote the habit of online shopping among the urban people. The European media said that online buying had reached US$38.2bn in the fourth quarter of 2002 among the Europeans only. Online Holiday Shopping and gift shopping all are most popular among the customers. This also gives the opportunity to the sellers to reach to more number of buyers. This Online Shopping technology is more profitable than the normal offline Shopping. This generates a lot of home based jobs for the jobless’. But there are some certain rules for Safe Online Shopping and Consumers are advised by the expert to follow those rules. Online Educational Courses are also available in the net for both the buyers and the sellers also. If everyone follows these rules then online marketing will be a majestic success.

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