The yearly SES 2007 Conference at Googleplex, San Jose was held from 20^th to 23^rd August and attended by hundreds of delegates from the industry. There have been many online coverage on the conference by SEO experts who attended it blogged about it. But the most comprehensive summary of the coverage I found was done by Rand Fishkin of SEOMOZ.ORG.

Rand is most famous in the SEO world for his creativity and adventurous methods to serve his clients. A big time DIGG spammer (it’s a compliment by Greg Boser, not slur :D) he has quickly established SEOMOZ and himself in the forefront of the Search Engine Optimization domain.

 
The round-up done by Rand suggest that, the 2007 SES Conference was all about paid links and how Google was going to deal with them so that these links do not pass linksjuice or PR juice that would cause manipulation of search results. Many SEO/SEM experts complaint to Google but Matt Cutts firmly told them that not only is Google capable of detecting paid links on each and every page- but it can even evaluate every outgoing link on a particular page and decide which one is paid and which one is there as a result of genuine editorial vote!

What a joke! While search engine optimization or marketing is long established billion dollars industry, so long most of these experts and companies have been buying links to serve their clients! In fact how many SEO/SEM experts are there who have the capacity/ability to rank a site for 10 terms on top page of Google without buying a single link within a space of 2 months? I don’t think more than 5% of those so called experts have these capabilities.

 
That’s the reason why most search engine professionals are showing their resistance against Google’s new policy against paid links.

 
How is the new Google algorithm going to effect existing high ranking sites?

 
Well, it seems Google is not bluffing their way into the SEO world or webmasters’ hearts. Recent SERPs movement shows that many sites are not ranking even for their full site titles. It seems Google has really figured out paid links which are primarily being used to manipulate SERPs and given a manual penalty of 50 spots down for each site ( that’s roughly what ranking of these sites fell).

 
How to come out of this penalty?

 
Well the most relevant solution I found is adviced by Rand Fishkin through his patented chart –

 
Best of luck guys  with the new age Google SERPs -

John

This entry was posted on Thursday, September 6th, 2007 at 2:11 pm and is filed under Admin Note. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.